FIG. 00 LAMBORGHINI STANDI'm Mostafa Samir, I shape exhibitions, interiors, and cinema into environments that don't just look designed, they tell a story.
Enter the archive ↓I don't just decorate, I shape them. My background is theatre and film production design, so I read every brief as a story: a Lamborghini stand, a private residence, a Coca-Cola film set, each one staged with light, composition, and atmosphere as its cast. Concept first. Space second.
Concept-driven exhibitions and architectural visualization, where the brand becomes the built form, not a backdrop to it.
The whole stand is drawn from the Lamborghini engine cover, chevron geometry, layered faceting and hexagonal DNA translated into architecture. A light-tunnel of sculptures channels the eye to a single hero car on a hexagonal platform; the exploded diagram breaks the structure into its 17 components.
Cinematic visualization for one of Abu Dhabi's most exclusive branded residences, architecture, marina and interiors rendered with the precision and drama the Brabus name demands.
A booth built from the brand's own initial, the ceiling is drawn from the letter "R", and the negative space inside the letterform shapes the admin room and coffee bar.
One art director across three disciplines, with the range of a production department behind every project.
I'm an Art Director and 3D Visualizer based in Abu Dhabi, working across exhibitions, interiors and film. I studied Theatre at the Faculty of Arts, Helwan University, and that stage-craft still runs through everything, I compose spaces the way a director frames a shot.
Over the last decade I've moved between commercial production design for brands like Vodafone, Coca-Cola and Maggi, luxury real-estate visualization, and concept-driven exhibition stands, always at the intersection of 3D, art direction and spatial storytelling.