FIG. 00 — LAMBORGHINI STANDI'm Mostafa Samir — I shape exhibitions, interiors, and cinema into environments that don't just look designed, they tell a story.
Enter the archive ↓I don't decorate rooms — I direct them. My background is theatre and film production design, so I read every brief as a story: a Lamborghini stand, a private residence, a Coca-Cola film set — each one staged with light, composition, and atmosphere as its cast. Concept first. Space second.
Concept-driven exhibitions and architectural visualization — where the brand becomes the built form, not a backdrop to it.
The whole stand is drawn from the Lamborghini engine cover — chevron geometry, layered faceting and hexagonal DNA translated into architecture. A light-tunnel of sculptures channels the eye to a single hero car on a hexagonal platform; the exploded diagram breaks the structure into its 17 components.
Cinematic visualization for one of Abu Dhabi's most exclusive branded residences — architecture, marina and interiors rendered with the precision and drama the Brabus name demands.
A booth built from the brand's own initial — the ceiling is drawn from the letter "R", and the negative space inside the letterform shapes the admin room and coffee bar.
One art director across three disciplines — with the range of a production department behind every project.
I'm an Art Director and 3D Visualizer based in Abu Dhabi, working across exhibitions, interiors and film. I studied Theatre at the Faculty of Arts, Helwan University, and that stage-craft still runs through everything — I compose spaces the way a director frames a shot.
Over the last decade I've moved between commercial production design for brands like Vodafone, Coca-Cola and Maggi, luxury real-estate visualization, and concept-driven exhibition stands — always at the intersection of 3D, art direction and spatial storytelling.